IM 13 13 is on a mission to enrich people’s lives with Sikh history and philosophy through creative media that could capture the public’s imagination and appeal to a wide range of people, including non Sikhs.

IM 13 13 focuses on producing commercial content in three key areas, ​Film, Animation and Music (FAM). ​This is to help educate the world through a series of high quality and groundbreaking initiatives. IM 13 13 aims to raise the bar of Sikh media and create media that can rival the mainstream industry standard and be accessible to the wider world.

Their first book is The Gurus Song Adventure.

They have produced My Best Friend Album of songs and several videos on their YouTube channel.